Milan Fashion Week’s Standout Moments: Tod's, Gucci, and Versace Set the Tone for Effortless Style

The cyclical nature of style often brings trends full circle, and Milan’s fashion week is no exception. The SS25 shows placed a renewed focus on craftsmanship, blending timeless elegance with everyday functionality. Instead of the overt glamour we’ve come to expect from Milan, designers emphasized a more relaxed yet still polished approach—one that seamlessly transitions from work to play while maintaining that quintessential Milanese sophistication.

COURTESY OF TOD'S

Tod’s SS25. 

The day began with Tod’s, which nailed the balance between functionality and exceptional craftsmanship. The Artisanal Intelligence collection celebrated the house’s ‘Made in Italy’ ethos, presenting a Mediterranean-inspired color palette with shades of sea blue, meadow green, and sand. Classic staples like trench coats and Gommino shoes were reimagined with new, more abstract proportions, proving that everyday elegance can still carry a creative edge.

Brunello Cucinelli

Brunello Cucinelli SS25.

Brunello Cucinelli’s collection echoed a similar sentiment, drawing inspiration from the Italian Riviera and desert dunes. The sandy, neutral tones of the collection were paired with Breton stripes, creating a modern twist on a timeless vacation wardrobe. The knitwear, which spanned the line between experimentation and tradition, along with glitzy eveningwear, showcased a brand that truly knows how to blend casual charm with formal flair.

LAUNCHMETRICS SPOTLIGHT

Sportmax SS25.

Sportmax followed suit with a minimalist approach, emphasizing precision and innovation. Their monochrome palette, rich in shades like aquamarine, citrine, and ruby, was perfectly balanced by fabrics that embraced the natural shape of the body. This collection stayed true to Sportmax’s vision of future-facing innovation, maintaining a delicate harmony between craftsmanship and modernity.

MONIC

Gucci SS25.

Gucci’s SS25 collection, under Sabato De Sarno, brought casual grandeur to the forefront, a theme deeply woven into the brand’s history. Drawing inspiration from 1960s icons like Jackie Onassis and Queen Elizabeth II, De Sarno paired louche tailoring with sneakers, creating a modern and wearable twist on luxury. The collection’s deep reds and couture-inspired outerwear further highlighted the brand’s commitment to everyday luxury, with a finale showcasing oversized jeans and relaxed silhouettes.

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Versace SS25.

Versace concluded the day with its signature polished edge but offered a nod to day dressing over evening glamour. The brand’s collaboration with 3D printing technology brought a futuristic twist to its iconic sequin gowns, reminding us that craftsmanship is not only about the past but also about the future.

In summary, Milan’s SS25 shows made it clear that fashion’s next wave will focus on effortless, luxurious practicality. From the streets to the runway, designers are redefining glamour with pieces that honor craftsmanship while embracing a more accessible, everyday approach to style.